The Business Idea for a Food Business Essay Example | Topics and Well Written Essays - 500 words

The Business Idea for a Food Business - Essay Example The essay "The Business Idea for a Food Business" is a business plan which represents a new entrepreneur’s dream. The name of the company is Crazy Food plc which will be established as food processing company in London, United Kingdom. The company will produce and market processed food and ready to eat food. The crazy bite is a brand that will represent differently flavored sweets bar with different shapes and color. The product is a confectionery food which is crispy in nature. Chocolate flavor will be the main focused product of the brand as taste and quality will be very good and competitive if the product is coated with the small chocolate layer. Ingredients of the products make it more tasty and demanding. It is a confectionary food in the vegetable category which will also be offered in different fruit flavor to satisfy the demand of wide segment of people with different food habits. The opportunity of the business with respect to this product is that the confectionery market size in the United Kingdom has been increasing over the past few years. Low calorie and low sugar product of the company will fill the gap market in terms of making it demandable even among the health conscious people. The main target segments of the brand are kids and youths as studies on snacks food says that they are the maximum revenue generator of confectionery food companies. People of all ages and different food habits can also have this. It is a type of food which people can have any time they want.